You need to get traffic ton your Blog, but how?
As you start to build content for your Tech Blog and submit articles to social bookmarking websites your primary goal will be generating traffic. There are many SEO ways to generate traffic for a blog, but one method I feel is greatly overlooked is the power of Google Image Search.
Unlike the standard tactics used to climb to the top of SERPs (Search Engine Results Pages), Google Image search is much easier to lands images in page one of results pages. In the following tutorial I will show you the tactics I use to maintain images in page one results for searches such as blackberry bold, ipad, htc hd2, samsung intensity, htc bravo and more.Step One: Naming Your Images
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Whether the image you will be using in your blog post is your own or an image you found on another website or blog, always give proper credit by sourcing your images. Not only does this gain the respect of the website whose images you are using, but it shows your readers that you believe in full disclosure. The fastest way to lose credibility with your blog is by using images off other websites as your own, or even worse – placing watermarks across those images for your site. With that being said, the most important step in landing on page one of Google Image Search results beings with proper naming of images.
I can’t tell you how many websites I visit on a daily basis that use cryptic naming structures for their images (ex. jpn1234hte.jpg for an image of a new eReader). Whether you are using your own image or saving an image from another website – start by renaming the image to something very descriptive for instance sony_ebook_reader_model_3443.jpg. This descriptive naming structure will do wonders for Google Image search because the name of an image is its most distinguishing trait recognizable by a search engine.Step Two: Re-use Your Images on Multiple Blog Posts
Once you’ve uploaded your properly named image to your WordPress blog I strongly encourage you to re-use this image on future posts. The more posts you have that contain the properly named image, the better chance you have of Google indexing your post and image. You can also increase this effect by linking to your previous posts (internal links) either within the body of your text or by using a related posts plugin such as YARPP which I recommend in my 10 WordPress Plugins for Your Tech Blog.Step Three: Fill in the Alternate Text and Description for Your Images
When you upload a new image in your blog post you will see a box (see image above) which asks you to fill in Title / Alternate Text / Caption / Description. Always fill in all these fields for the images you upload. By filling in these fields you are giving search engines even more data to classify the images in your posts and ultimately higher probability that your image will be returned on that first page of Google Image Search results.
Landing on the first results page in Google Image search is just one of many step in helping to generate traffic for your Tech Blog. As you begin building a following and developing quality content, the backlinks will generate their volume of traffic, but Google Image Search is a great way to jump start the process. If you haven’t done so already I highly recommend setting up an account with Google Webmaster Tools to help monitor your results rankings. Please keep in mind that your Bounce Rate will be higher than expected since many people using Google Image Search do not click through to the full article. To help compensate for this I recommend that you include a watermark on all images that are your own – this includes screenshots.
I hope you’ve found the following tutorial helpful in your quest to build the next great Tech Blog. If you have any questions about this tutorial please feel free to leave a comment below – we are always looking for new ways to help the readers.